Traffic is the cornerstone, the foundation, to any
successful blog or website. No matter which way you look at things, traffic is
one of the most essential, key aspects of a blog’s success. And perhaps most
importantly, the amount of traffic you get is directly proportional to the
amount of money your blog makes!
The good news is that there is, quite literally, a ton of
sources of free traffic available out there.
The best source of traffic remains Google and organic traffic.
However a lot of SEOs, SEMs, marketers and industry-specialists have stopped
relying solely on Google for traffic – mostly because Google has been
introducing changes and tweaks to its search engine algorithm, such as the
Panda and Penguin updates.
Each update has sent people scrambling to protect their
website’s SERP and rankings. Because each update puts your traffic levels, and
hence your income at risk – if an algorithm update makes you lose your ranking,
there’s very little you can do about it. If Google deems that your backlinks
aren’t legit, and as a result you SERPs fall, once again, there’s nothing you
can do about it.
And this is precisely what has happened to a lot of blogs
and websites out there, blogs which were doing well before the mighty Panda and
more importantly, the Penguin struck! If the last year or so has taught us
anything, it’s that Google is an unreliable source of traffic.
Besides, it is never a good idea to put all your eggs in one
basket! Limiting yourself to getting traffic solely from Google (or just one
source) is unwise and unadvisable. Given the volatile and unpredictable nature
of Google’s updates, no one can really foresee what Google might have in store
in the future.
The solution? Diversification! Diversify, broaden and expand
your sources of income. This is 2012, and like I said before, there is a ton to
choose from! Here are a few free sources of traffic that you can use, in
combination with organic traffic, to boost your site’s visibility, SERP and
revenues:
1. Facebook
Facebook remains one of the most popular social network out
there, boasting an excess of 900 million total users (that’s almost 1/7th
of the world’s population!), closing in quickly on the 1 billion mark, and over
half of those being active accounts. In human terms, this means that one in
every seventh person on the earth is on Facebook, and one in every fourteen
person on Earth checks his Facebook at least once a day!
And it doesn’t end there. Facebook is one of the
single-largest sources of traffic after Google! People have been able to
generate a LOT of referral traffic from Facebook, and there’s absolutely no
reason why you shouldn’t be doing just that as well.
2. Twitter
The power of Twitter lies in its ‘Retweet’ capabilities – if
someone with a large number of followers RT’s your tweet, and that in turn gets
RT’ed more times again and again, you have the potential to go viral within a
few short minutes! Viral translates to massive traffic, but in most cases, it’s
easier said than done.
You’ll need a strong presence on Twitter, with many
followers and especially followers who are more likely to share your posts, or
those who have a high ‘Social Networking Potential’ (SNP) – individuals (or
groups) who have a large area of influence. Anything shared by these
individuals/groups will tend to be shared, RT’ed and read by a lot of people.
Celebrities and atheletes, for instance, have a very high SNP.
3. Youtube
What most people don’t know, is that Youtube is the second
biggest search engine in the world, after of course you-know-who. Pretty
amazing right, especially when you consider that Youtube is bigger than the
likes to Bing and Yahoo!
And the other stats pretty much speak for themselves as well
– 800 million unique visitors a month (whoa!), millions of subscriptions
happening every day, 30% traffic coming from the US, while a massive 70% coming
from outside the US (which means that it has a global appeal), and Youtube had
an amazing 1 trillion video views in 2011!
All this means that it is a goldmine as far as traffic is
concerned. Make the right video, share it on Youtube, and do all the right
things in order to ensure that it goes viral, and you’ll be able to see your
traffic skyrocket!
Even if you can’t go viral, anyone and everyone can use
Youtube and get free traffic off it. Regardless of which niche you’re in, there
almost always something that you can make a video on. Affiliate marketers, for
instance, can post video reviews, SEO bloggers and SEMs can post video
tutorials and general bloggers and make a video on just about anything in their
niche and use Youtube to get a steady stream of traffic for a long time.
4. Email Lists and Subscriptions
Lists and email marketing has to be one of the best sources
of free traffic, especially in the unpredictable world of Pandas and Penguins
that we live in today.
If you don’t have a list, you’re missing out on a great
source of traffic! If you think email marketing is a thing of the past, think
again. Starting making a list right now! Encourage your readers, visitors,
followers and fans to subscribe to your list. Because according to stats, a
good list is worth $1 per subscriber, per month. This means that a list with
500 subscribers will make you $500 every month!
Once you’re able to build a list, people will automatically
receive an update from you whenever you post something, and email lists have
the highest conversion rates in the industry. This means that with a list,
you’re building a steady stream of traffic to your blog, and hence you’re
ensuring the long-term stability and traffic of your business.
One of the most popular email marketing tools out there is
Aweber. It comes with a whole slew of features, and a wide variety of tools and
customization.
Email marketing, therefore, remains on the top of the
priority lists for many top marketers and SEOs. Engaging with your list usually
yields it’s rewards in terms of traffic as well as revenues.
5. Reddit
Reddit is a social bookmarking site that is similar to Digg.
They call themselves ‘the front-page of the Internet,’ and it’s hard to argue
with that! Reddit gets thousands upon thousands of views each day, visitors
looking for fresh content from all over the world. And if you have fresh,
excellent-written content to share, Reddit can bring in many visitors to your
blog quite easily.
All you have to do is create a profile on Reddit, which
takes less than a minute, and submit your links, articles or stories on the
website. Alternatively, you can use the Reddit Bookmarklet to submit your
content.
The aim is to become a power-user on Reddit by earning
karma, the more karma or votes) you’re able to earn, the quicker you’ll be
promoted, and then for your stories to be featured on Reddit’s front page.
Because once you get to Reddit’s front-page, you will get a lot of exposure!
Fill out your profile fully, and put up a photo. Start
submitting your links, and add interesting titles and descriptions to go with
them. Make sure that you include your keywords in the title/description, and tag
your submissions properly. Above all, make sure that you submit it in the
correct sub-Reddit.
However since Reddit is a social community, it is important
to participate instead of only using Reddit to promote your content. Be social,
post comments on other people’s stories and instead of ONLY sharing your own
content, share other interesting stuff from the internet. All your information
(including your submissions, and how sociable you are) is public, so make sure
you don’t come across as a spammer!
Needless to say, Reddit has a LOT of potential, in terms of
traffic and exposure.
Other social bookmarking resources worth checking out would
be Digg, StumbleUpon, and Delicious.